ETHICAL AND UNETHICAL MARKETING

ETHICS IN BUSINESS. Did you know that 92% of millennial consumers are more likely to purchase products from ethical companies? Or that  of 82% are those consumers  who believe in ethical brand outperform similar companies that lack a commitment to ethical principles? Brand authenticity has never been more crucial to a business' success, and companies that have dedicated themselves to the greater good instead of solely to their bottom lines have seen a remarkable surge in support- and revenue. In this article we will see what is basically ethical marketing and have a look at how the examples shows the principles of ethical marketing and also why championing good causes is so effective for today's brand. Ethical marketing.  It is the cycle by which companies market their goods and services by focusing on their product to benefit social and environment causes. I t definitely ensures that  advertisement are honest and trustworthy, to build a s...

Before getting into Unethical Marketing , Let's know the difference between ETHICAL MARKETING AND UNETHICAL MARKETING. ETHICAL MARKETING Ethical marketing states honest claims and satisfying the need of customers as it helps to increase trust and credibility, develops brand loyalty and enables customers to spread word about the products or services which any business is dealing with. UNETHICAL MARKETING It basically sends wrong signals about product and services,  destroys brand's reputation and can also lead to legal issues. The foremost step to ensure you avoid Unethical Marketing is to identify those practise. You can only avoid something when you are able to recognise it. Here are few Unethical Marketing Practises that can destroy your product reputation. 1. Making false or unverified claims Few marketers use wrong statement or make unverified claims about their product. Example- fair & lovely states after applying the cr...